Kenya Joins the list of Officials at ICCA , ICCA is a global network representing top organizations in the meetings and events industry. For the first time Kenya to hold such a prestigious position, which will enable us to showcase Kenya and capitalize on the continent’s vast potential in the meetings and conference business, boosting the number of international events held in Africa at large. James Mbugua Mwaura who also doubles as the KICC Kenya CEO will be responsible for steering the African Chapter’s initiatives, advocating for the continent’s interests, and fostering collaboration among its members. His vision will likely focus on increasing Africa’s visibility as a leading destination for international conferences and events, addressing challenges faced by the industry, and leveraging opportunities for growth and innovation.
Mwaura’s leadership is anticipated to bring new energy and focus to the African Chapter, aligning with the ICCA’s broader objectives of advancing the meetings and events industry. His tenure is expected to be marked by efforts to enhance Africa’s competitive edge, promote sustainable practices, and foster a collaborative environment among industry stakeholders.
This historic appointment is a testament to Kenya’s growing prominence on the international stage and the nation’s capacity to lead and innovate within the global meetings and events sector. As James Mwaura steps into his new role, the future of Africa’s meetings industry looks promising, with Kenya at the forefront of this exciting journey.
