Official Name: The Republic of Kenya
Capital City: Nairobi
Median Age: 19 Years
Currency: KES
| Geographic Landscape |
| -Strategically located in Eastern Africa, bordered by the Indian Ocean, Ethiopia, Tanzania, Uganda, South Sudan, and Somalia. -Kenya covers approximately 580,367 square kilometers. -The climate varies from tropical along the coast, to temperate inland, and arid in the northern regions. Kenya experiences two rainy seasons: the long rains from March to May and the short rains from October to December. – Topography: Kenya’s diverse landscape includes: The Great Rift Valley running from north to south. Mount Kenya, the second-highest peak in Africa, standing at 5,199 meters. The arid northern plains and the fertile highlands, which are home to most of Kenya’s agriculture. The coastal region is characterized by beautiful beaches and the port city of Mombasa. – Kenya has significant natural resources, including wildlife, fertile land, and minerals such as limestone, soda ash, and rare earth minerals. Recently, oil deposits were discovered in the Turkana region. |
| Economic |
| – Currency: Kenya Shillings “KES” | 1$ US Dollar – KES 129 – Kenya is classified as a lower-middle-income country by the World Bank. – Kenya’s Gross Domestic Product (GDP) in 2023 was approximately $125 billion. The GDP growth rate has been averaging around 5.2% per year. – The Kenyan economy is heavily dependent on agriculture, which accounts for 34% of GDP and employs over 70% of the population. – The services sector, particularly tourism and financial services, contributes over 50% of the GDP. |
| Political |
| – The Current President is HE Wiliam Samoei Ruto – Kenya operates under a presidential system and the National Assembly and Senate form a bicameral legislature. – Kenya is a democratic republic with a multi-party political system. |
| Social |
| – Christianity is the dominant religion, practiced by 85% of the population (Protestant and Roman Catholic). About 10% of Kenyans practice Islam, primarily along the coastal region. – The literacy rate stands at about 81% with a well-established free primary education system. – Approximately 28% of Kenyans live in urban areas, with Nairobi (4.4 million) and Mombasa (1.3 million) being the largest cities. – Kenya’s official languages are English and Swahili, with over 60 local languages spoken across the country. – Life expectancy in Kenya is 66 years. – Kenya is a culturally diverse nation, home to over 47 ethnic groups with a population of approximately 55 million people. |
| MICE FACT SHEET |
| 1. KICC is a National Body Mandated to promote MICE in Kenya, Under the Ministry of Tourism and Wildlife. 2. Kenya has Four International Airports: Jomo Kenyatta International Airport (JKIA), Moi International Airport, Kisumu International Airport and Eldoret International Airport. 3. Kenya has the most Advanced logistical Network from Air, Rail, Water, and Road in the Eastern Africa Region. 4. Home to world-class venues and 5 5-star hospitality establishments in Major cities with Over 20,000 Hotel Rooms. 5. MICE events contribute an estimated 15% of Kenya’s annual tourism revenue. 6. MICE industry stimulates growth in the hospitality, transportation, logistics, telecommunications, and creative sectors, with increased demand for hotel rooms, transport services, and event-related products. 7. Kenya is a Member of the International Congress and Convention Association (ICCA). 8. Kenya is ranked 3rd in Business Events Tourism in Africa by ICCA 2023 Ranking. 9. Kenya has Approved Events Management Courses Approved by TVET & CUE and Masterclass programs offered by the Private sector. 10 MICE Related Associations In Kenya e.g. EMAK, AKBE, EOAK, KATO, KATA, & AHKC. 11. Government and non-profit & Corporate are the largest consumers of MICE in terms of Budget spending. 12. Waridi Events, Zuri Events, and Event House Kenya are the only MICE Global Awards nominees in Kenya for the last three years. 13. The Main Sources of MICE Revenue are Sponsorship, Event Registration, and Merchandising. 14. Request for Proposal is the standard procedure for event business bidding strategy. 15 Audio Visual and Venue fees are the most expenses accrued in MICE Budgets. 16 Corporates in Kenya are the leading sponsors in Business Events. 17 Infrastructure is the leading barrier to MICE Development in Kenya. 18. Nairobi and Mombasa are the leading MICE Destinations in Kenya. 19. The Nairobi National Park is the Only park in the World located in a Capital City. 20. Kenya has a special police docket for Tourists dubbed Tourism Police Unit to ensure the safety of the visitors. |
| Important Links |
| Department of Immigration – https://immigration.go.ke Kenya Airways – https://www.kenya-airways.com KICC – https://kicc.co.ke Central Bank of Kenya – https://www.centralbank.go.ke Ministry of Health – https://www.health.go.ke |